woberto Report This Comment Date: March 24, 2021 11:40PM
“Shortly thereafter, the company was reimagined and rebranded in typical
McMahon fashion:
World Wrestling Entertainment: Get the ‘F’ out!
Getting the
F out was a way to keep some of the old attitude,
and an opportunity to begin the process of moving in a new direction.
And with no
F the WWE was born!”
This is, of course, utter nonsense:
The name change was a major mainstream news story,
the result of legal action from the Worldwide Fund for Nature,
which is better known as the World Wildlife Fund in the United States and
Canada.
But don’t just take my word for it.
“When we first registered our name in the early 1980's, the wildlife fund did
not raise any challenges,”
then-WWE CEO Linda McMahon told the New York Times in 2002.
They did later, though, getting an injunction in Switzerland in 1993,
and, in her words, “ threatened to take it around the world.”